
Take your product engineering practice to world-class
We help accelerate the flow of value you deliver to your customers.
What we do
...helps you
Discovery – Floodlight
Assess your delivery system, identify constraints, align leaders on change
Flow – Spotlight
Measure and optimise the flow of value through your delivery system
Delivery Ecosystem
Build a new delivery system while refactoring architecture and code
Product Strategy and Delivery
Build the right product. Respond fast to customer feedback
Strategic Advisory
Make better system-level decisions to improve how you deliver value
Discovery – Floodlight
Assess your delivery system, identify constraints, align leaders on change
Our Floodlight service is a comprehensive assessment of the maturity of your product engineering practice at the system level. You’ll gain critical insights on the things that are constraining the flow of customer value in your context. It sets you up to make the right improvements.

Based on an Improvement Model you can trust
Floodlight’s Improvement Model has been developed through years of experience working at the coalface of digital delivery. Engaged by 200+ software product companies from startups to multinationals, it’s one of the most comprehensive analysis tools in the industry. Based on 285 criteria across eight areas of delivery, it focuses on finding flow-aligned improvements at the system level:
- Your strategy and vision for digital delivery
- Team alignment to business goals / OKRs
- How you are organised
- The way you work
- Your approaches to innovation and experimentation
- The techniques, practices, architectures and technologies used across the value stream/s
- How you use data
Once your assessment is delivered, we work with you to identify priority actions that will make the biggest difference in your context and, crucially, help you get stakeholders aligned to those actions.
Flow – Spotlight
Measure and optimise the flow of value through your delivery system
Spotlight consists of three services designed to help you understand how efficiently value is flowing to your customers and how flow can be accelerated...

Flow Illuminator
Establishes Flow and DORA metrics to measure the current flow of value through your system and identify bottlenecks.
Flow Essentials
An interactive workshop that equips executives and teams with the knowledge and mindset to embrace Flow Principles. Full Workshop details here.
Flow Consulting
Expert guidance in organising around Value Streams and putting metrics and principles into action. We consider the human and operational aspects of flow optimisation in your context.
Delivery Ecosystem
Build a new delivery system while refactoring architecture and code
Our world-class consultants and engineers work with you to build a contemporary, flow-optimised Delivery Ecosystem and uplift the capability of your teams to learn and engage modern practices.

Create a reference Delivery Ecosystem
We use tried and tested patterns to build a ‘reference’ human and technical Delivery Ecosystem. We prove how this can deliver slices of value fast and point the way to building a world-class product engineering practice.
Embed the Ecosystem
We build confidence in the Delivery Ecosystem by helping a few key teams form the new habits and practices that allow them to both deliver value and deprecate legacy tech.
Scale the Ecosystem
We bring more teams into the Delivery Ecosystem, uplifting capability right across your product engineering practice and accelerating the flow of value delivered to customers.
Product Strategy and Delivery
Build the right product. Respond fast to customer feedback
We help you develop the right product strategy to ideate and deliver new products which create clear blue water between you and your competitors. Our product services focus on…

Product strategy
We help you review your products and product architecture to ensure you have a data-driven, customer-focused market strategy that strikes the right balance between innovating new value and nurturing existing products.
Building the right product
By adopting Continuous Discovery practices and using value filters to prioritise effort, we can help ensure you’re constantly validating the market-fit of your digital products and delivering the highest customer value first.
We love solving product problems, keeping complexity out of customers’ sight and delivering beautiful experiences that foster loyalty and recommendation.
Supporting teams to deliver
Shifting from ‘project’ to ‘product delivery’ is a critical foundation of a world-class product engineering practice. It allows multi-skilled, cross-functional teams to organise around value, take ownership of the value they deliver and see how it contributes to business goals/OKRs.
We’re experts in organising and managing value stream/s that support this shift. We can help to create the most effective team topologies for any stage in digital product delivery, measure the flow of work and the value teams deliver and identify the bottlenecks which hold them back.
Each team in your engineering practice should adopt the contemporary, lean ways of working that are crucial to delivering products at speed, responding to feedback and continuously improving the value customers receive. We can help transform how your people work and create the space for them to succeed.
Strategic Advisory
Make better system-level decisions to improve how you deliver value
To help you make better system-level decisions that improve how you deliver value to your customers, our Strategic Advisory encompasses Technology Advisory, Value Stream and Portfolio, Executive Coaching and Fractional CTO...

Technology Advisory
Technology is evolving at a pace that creates great uncertainty. It’s hard to make tech investments decisions that keep you on the right side of change. You need confidence that your roadmap accelerates the flow of customer value today and doesn’t leave it stranded tomorrow.
With Technology Advisory, you have an expert set of eyes to help you make the right decisions. Our teams have ‘been there, seen that’, work at the cutting edge of tech and are super-clued-in to what the future might look like. Together, we can build a roadmap that promotes continuous adaptability and accelerates flow in the face of change. In an exponential world, a single product or technical decision can make a multi-million-dollar difference to your business.
We work with boards, senior executives and technical advisory committees of enterprises, large and small. We also have Executive Coaching workshops dedicated to helping leaders understand the impact of technology on their business. Are you facing tough decisions?
Fractional CTO
Our Fractional CTO service gets you a highly-experienced CTO at a cost that’s right for your growing business. For a modest monthly investment, you’ll have the high-end expertise you need to guide challenges such as your technology strategy, roadmap and investment, technology integration, cloud strategy, value-driven delivery practices and vendor analysis.
A great CTO will focus on prioritised business outcomes today and future-proof your business. As the main provider for Callaghan Innovation’s Build for Speed programme, we worked with over 150 SaaS businesses to identify challenges and performance across a wide range of criteria. In most cases, technology and teams were poorly set up to deliver customer value and tech decisions made in early-stage growth came without clear roadmaps that gave space for scale.
A Fractional CTO gives you the smarts to create the right roadmap to scale effectively and accelerate the flow of value to customers. Do you need more smarts in the room?
Value Stream and Portfolio
When business, product and engineering leaders can all see how work flows in the system, they’ll also see where the constraints are and be able to make improvements. In most enterprises however, delays in software delivery are invisible or difficult to diagnose.
If you can see issues like a lack of alignment between technology and business leaders, too much work or disconnected end-to-end delivery processes, then Lean Portfolio Management (LPM) and Value Stream Management (VSM) are two fast-growing practices that can help identify and deal with them.
LPM uses Lean Principles to help leaders focus on value delivery. It optimises portfolio investment by determining work that should be done (supports strategy and objectives) and work that shouldn’t. VSM gives stakeholders the visibility and a common language to diagnose delays and uncover high-value improvement opportunities. Metrics helps leaders track quality and measure the effectiveness of improvements in accelerating flow. Are you ready to ‘do less’ and see more?
Executive Coaching
Changing the landscape for the delivery of customer value is hard. Energy and incentives for change are essential. And that comes from two places. The teams which do the work and the leadership of the business. Ignoring either results in little or no change.
Teams become motivated to evolve and try new things when they can do so without fear. So leaders must provide incentives of safety, appropriate funding and a positive environment for change. Our Executive Coaching service helps leaders find ways to do this. These might include making subtle shifts in perspective on delivery and experimentation, new resourcing models, creating multi-skilled teams to work with short customer feedback cycles. Or it can just be a pointer towards case studies that light the path of possibility.
We enable leaders to ‘give teams what they need and then get out of the way’. The leadership role becomes more about advocacy, showing what great looks like and providing the right space for teams to focus on flow. Could your leaders benefit from input from the right coaches and mentors?

Our Hybrid Team Model – sustaining excellence
Our Hybrid Team Model leaves your teams with the skills and techniques that will keep them world-class. Find out more about Hybrid Teams and how we work with you.

Your route to a world-class product engineering practice
Creating space for success, innovating and delivering products that customers will love and transitioning tech to get it into their hands fast are the hallmarks of a great product engineering practice. Discover how we’re helping a major financial services business get there...